Ethelred3 Rebranding
Client: Ethelred3
Agency: Suan Conceptual Design
Role: Art direction and design
Ethelred3, a time management software, asked us for a rebrand. The time management tool is highly customisable, making it able to fit the needs of the individual client. For the rebranding, we took inspiration from chameleons, who can alter their appearance based on a given scenario. With bright changing colours in the logo and titles and an image language based on colourful jungle animals, we created a fresh and friendly brand that will lead you through the time management jungle.
The logotype was generated out from a unique recognisable typeface. Both logo and icons uses the shifting colours emphasising the software being able to adapt.